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Business Studies

  • Business Studies

Level 1/2 OCR Cambridge National Certificate in Enterprise and Marketing

The Level 1/2 OCR Cambridge National Certificate in Enterprise and Marketing course is a qualification that will allow students to get to grips with key aspects of running small businesses with a focus on enterprise and marketing. This qualification is for students who wish to develop applied knowledge and practical skills in enterprise and marketing. The course has an emphasis on students learning about setting up their own enterprise followed by practical activities designed to put this knowledge into practice. 

The course is made up of three units:

Unit 1- Enterprise and marketing concepts

Unit 2 - Design a business proposal

Unit 3 - Market and pitch a business proposal

In unit 1 students will learn about the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers. They will also learn about key aspects of small businesses, including ownership and functional activities. This unit is assessed through an external examination. Students are allowed two attempts at the examination; one in May of Year 10 and one in January of Year 11.

In unit 2 students are provided with a business challenge. From this they will create a researched and costed business proposal. Students will need to undertake activities such as conducting market research, presenting data, using idea generation tools, seeking and acting on feedback, and costing proposals. This unit will develop students’ self-assessment, collaborative working, creativity, numeracy, research and evaluative skills. This unit is assessed internally through coursework and practical assessment.

Finally, in unit 3 students will prepare for and pitch their own business proposal that they developed in unit 2. Alongside developing a brand identity, students will investigate how to best promote their product and then plan and prepare their pitch. After delivering their practice and professional pitch they will review their own performance and business proposal. This unit will develop skills of analysis and self-evaluative as well as those relating to self-presentation. This unit is assessed internally through coursework and practical assessment.

At the core of this course is an approach to teaching using real life business case studies and a focus on developing both theoretical understanding and practical skills. Students will be well prepared to study business further at Key Stage 5 and develop necessary skills to support progression onto apprenticeship and other work-based learning.